Dog Emergency Preparedness: Why Every Owner Needs My Dog’s I.C.E.™
Have you ever thought about being prepared with all your dog's care notes in one place?
If something were to happen to you today, would anyone know how to take care of your dog/s?
It’s not a task I wanted to leave unaddressed.
Recently, I've been thinking about getting my Will in order and making sure that if I wasn't around, my dogs would be cared for in alignment with my wishes, or if it was temporary, that all the dogs daily routine was documented in an easy to follow set of instructions.
If I faced an unexpected situation – even just a short hospital stay – would anyone really know how to care for my dogs the way I do? Would they know what they eat, how much they need, what medications they take, their walk routine, and what behaviour traits were important to the smooth running of your dog's day?
To my surprise, I realised the answer was a resounding no.
Since 2006, I’ve been in the pet product business and I also run a secure dog park. Dogs are my passion - I live and breathe them.
I hadn’t taken the time to jot down all those little – but crucial – details that make up my dogs’ care routines. Everything was just floating around in my head or on scraps of paper.
That’s when I created My Dog’s I.C.E.™
(In Case of Emergency).
The Problem No One Talks About
We prepare for so many “what ifs” in life – we keep our insurance documents safe, make spare keys, and set up wills. But when it comes to our dogs, most of us rely on unspoken knowledge or a fleeting conversation with friends or family.
If something were to happen to you tomorrow, even the most well-meaning friend or family member might be left in the dark:
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What food do they eat, and how much?
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Are they allowed treats?
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What’s their “normal” behaviour, and when should you worry?
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Who’s their vet, and how can you reach them?
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Do they have any quirks, fears, or favourite toys?
- What medications do they need and do they need re-ordering?
It’s not just about the big stuff. It’s those little details that help your dog feel safe, happy, and understood.
The Solution - My Dog’s I.C.E.™
My Dog’s I.C.E.™ is a specially designed notebook that keeps every single detail about your dog in one convenient place – ready to hand over if you can’t be there.
Inside, you’ll find sections for:
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Vet and emergency contact details
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Medication schedules and health notes
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Feeding instructions and favourite foods
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Behaviour quirks and personality notes
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Safe walking instructions and “do not do” instructions
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Insurance details
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Holiday checklists
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Space for multiple dogs
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“Home Alone” cards for instant awareness in an emergency
In a real emergency, there’s no time to go through your phone or hunt for scraps of paper. With this planner, all the information is ready, easy to find, and organised.
Why Having a Pet Planner Matters More Than You Think
When life throws us a curveball, the last thing we want to worry about is whether our dog is okay.
Having My Dog’s I.C.E.™ ready means:
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Peace of mind for you – knowing your dog will be cared for exactly as you would.
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Continuity of care for your dog – no disruption to routines or familiar comforts.
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Less stress for everyone – no frantic phone calls or guesswork.
This isn’t about fear. It’s about love. It’s about giving your dog the same care, comfort, and stability whether you’re home or not.
A Quick “Get Prepared” Checklist
While you wait for your My Dog’s I.C.E.™ to arrive, you can take small steps today:
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Write down your vet’s name and number. Stick it somewhere visible in your home.
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Keep a list of your dog’s food, treats, and portion sizes.
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Note any medications, allergies, or health concerns.
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Add the contact details of a trusted person who could care for your dog.
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Include any quirks or habits that make them feel safe.
These little actions can make a huge difference in an emergency.
Who Needs My Dog’s I.C.E.™?
Honestly? Every dog owner. But it’s especially important if you:
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Live alone
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Travel often for work or holidays and use kennels or a pet sitter
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Have a dog with medical needs or dietary complications
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Want to make life easier for friends or family in an emergency
Final Thoughts
I created My Dog’s I.C.E.™ because I never wanted my dogs to go without the care they’re used to – no matter what happened to me. Now, I want every dog owner to have that same peace of mind.
We can’t predict the future. But we can make sure our dogs’ needs aren’t a mystery if we’re not there to meet them.
Your dog’s comfort, health, and happiness matter every single day – and with My Dog’s I.C.E.™, you can protect that, even in the most unpredictable moments.
Ready to Get Prepared?
Find out more and get your My Dog’s I.C.E.™ today. Because their care shouldn’t depend on memory – it should be written down, ready to go, just in case.